EVENTS COMMUNICATIONS
Working with internationally renowned designers to showcase the multiple attributes of the material – translucency, formability and colour – Corian(R) used global media attention to reposition its solid surface material, traditionally used in kitchen and bathrooms in private homes, to attract a new market in segment: interior design architects and material specifiers for the commercial contract markets.
CLIENT
DuPont Corian(R) solid surface material
WHAT WE DID
Brand identity/ Material Innovation / Design / Photography / Media